Meet the Minds Behind Cobalt
Meet the Minds Behind Cobalt
Every great production needs a great team behind it. At Cobalt, that team starts with founders Kara Vedder and Alex Fernbach — two creative minds with very different skill sets and one shared passion for making production better.
Meet Kara Vedder
As Cobalt’s Owner and President, Kara brings years of experience in television, film, photography, and commercial production. Her approach to production is equal parts practical and creative: find a better way, make it welcoming, and don’t be afraid to challenge the status quo.
Kara is also passionate about sustainability and emerging technology, which has played a big role in shaping Cobalt’s approach to production. From virtual production to sustainable practices, she’s always looking for ways to make the industry smarter and more forward-thinking.
In short, Kara is a happy rebel — someone who sees a traditional way of doing things and immediately starts wondering if there’s a better one.
Meet Alex Fernbach
Alex, Cobalt’s Owner and EFX Supervisor, brings a serious dose of technical and creative expertise to the mix.
A Director, Cinematographer, and visual effects expert, Alex has worked across commercials, feature films, documentaries, trailers, episodics, and interactive projects. His resume includes an especially fun piece of film history: Alex invented the first Array Camera in the United States and sold the technology to The Matrix, helping create the movie’s iconic “bullet time” effect.
So, yes — making the impossible look possible is kind of his thing.
Alex brings that same problem-solving mindset to Cobalt, helping productions explore new technologies and push creative ideas further.
A Partnership Built on Possibility
Kara and Alex may come from different sides of the production world, but that’s exactly what makes their partnership work. Kara brings the production and business perspective, while Alex brings deep technical and visual expertise.
BTW, Kara and Alex were the first to bring virtual production technology to the East Coast, making them true veterans in an industry that’s still redefining what’s possible.
Together, they’ve built Cobalt around a simple idea: production doesn’t have to be done the way it’s always been done. Let’s do it better!
That philosophy is at the heart of Production Reimagined — Cobalt’s commitment to combining creativity, technology, sustainability, and great people to help filmmakers bring their biggest ideas to life.
And honestly, we think that’s a pretty good reason to get excited about what’s next.
FAQs About Cobalt Tech
At our house or your house?
We provide green screen/ blue screen technology (cost-effective for wide shots), LED wall displays (ideal for reflective surfaces and interactive lighting), and hybrid approaches that balance creative vision with budget constraints.
Your choice. You can opt for a Traditional Workflow where final compositing happens in post-production, or you can go straight to Final Pixel (where the finished composite is generated live as you film).
Our consultative approach includes explaining all available options, helping you weigh the tradeoffs, and providing ongoing support throughout the production process—regardless of your experience level.
As producers ourselves, we focus on achieving your goals—not selling you the flashiest technology. We work as partners to find solutions that enhance your storytelling within your budget.
Want to learn about Virtual Production and how to use it?
Cobalt’s got you covered. As the first company to offer Virtual Sets on the East Coast, we have the experience to guide you. Let’s have some fun.
Need production solutions and support?
The Upstate New York Film Tax Credit (2026)
The Upstate New York Film Tax Credit (2026): What Producers Should Know
If you’re location scouting with tax incentives in mind (and you should be), Upstate New York offers one of the most competitive film production incentive programs in the country.
While states like Georgia and New Jersey often dominate the conversation, New York has quietly expanded its Film Production Tax Credit Program—making it an even stronger choice for producers looking to maximize their budgets without sacrificing infrastructure, experienced crews, or access to world-class production facilities.
When the available incentives are layered correctly, qualifying productions can recover 40–50% of eligible production costs.
Here’s what producers should know before locking their shooting schedule.
What’s New for 2026?
New York has made a significant long-term investment in its film and television industry.
Recent updates to the program include:
- The production tax credit has been extended through 2036, providing long-term certainty for studios, financiers, and independent producers.
- Annual funding for the production program has increased to $700 million, making allocations more readily available.
- The state introduced the Production Plus Program, allowing qualifying production companies with multiple New York projects to earn an additional 5–10% on eligible expenses.
- The Empire State Independent Production Program now provides dedicated funding for qualifying independent productions, helping smaller filmmakers access incentives that were once more difficult to secure.
For producers planning multiple projects—or building long-term production relationships in New York—these changes make the state more competitive than ever.
Let’s Start With the Big Number: 40–50%
New York State’s Film Production Tax Credit provides a base 30% refundable credit on qualified production expenses, including many above-the-line wages (subject to statutory caps), below-the-line labor, and numerous production costs directly tied to the project.
The real opportunity comes when productions film outside the Metropolitan Commuter Transportation District (MCTD)—commonly referred to as Upstate New York.
Projects with a minimum production budget of $500,000 can qualify for an additional 10% credit on qualified labor expenses in many Upstate counties.
Companies producing multiple qualified projects in New York may also be eligible for another 5–10% enhancement through the Production Plus Program.
When structured strategically, these incentives can bring a production’s effective benefit into the 40–50% range.
Even better, New York’s credit is fully refundable, meaning it functions much more like a cash rebate than a traditional tax deduction.
What Counts as a Qualified Production?
The production credit generally applies to:
- Feature films
- Scripted television series
- Relocated television series
- Television pilots
- Movies made for television
Certain productions remain ineligible, including most reality programming, game shows, documentaries, commercials, news programming, and talk shows.
One of the program’s biggest advantages is its accessibility for regional productions.
Projects filming primarily outside the downstate region may qualify with a minimum budget of just $250,000, substantially lower than productions filming within the MCTD.
That lower threshold makes the incentive particularly attractive for independent features, streaming projects, and emerging scripted series.
A New Opportunity for Independent Films
Independent filmmakers now have an additional incentive to consider.
The Empire State Independent Production Program sets aside dedicated annual funding specifically for qualifying independent productions, helping smaller-budget films compete for tax credit allocations.
For producers financing independent features, this creates another pathway into New York’s incentive ecosystem while supporting projects that might not otherwise compete with larger studio productions.
If you’re producing an indie feature, it’s worth reviewing which program best fits your budget, financing structure, and production timeline before submitting an application.
Qualified Spending Adds Up Quickly
Eligible production expenses generally include:
- Crew wages
- Set construction
- Camera, lighting, and grip equipment
- Props and production supplies
- Certain capped above-the-line compensation
- Qualified post-production work performed in New York
In short, if your production is spending money inside New York, there’s a good chance much of it can contribute toward your credit.
The program also includes an additional 10% incentive for qualifying music scoring expenses when productions hire at least five musicians to perform the score in New York—a valuable benefit that many budgets overlook.
Don’t Overlook the Post-Production Credit
New York remains one of the strongest states for post-production incentives.
The standalone Post-Production Tax Credit offers:
- A 30% base credit on qualified post-production expenses
- An additional 5% for qualifying Upstate post-production costs
- An additional 10% labor enhancement for eligible projects exceeding the required spending thresholds
That brings many qualifying post-production projects back into the same 40–50% incentive range.
One of the biggest advantages is flexibility.
A production doesn’t have to shoot in New York to qualify for the post-production credit. As long as qualifying post work is completed at an approved New York facility, productions may still be eligible.
For producers balancing multiple financing sources, that flexibility can make a meaningful difference.
Why Program Stability Matters
A generous incentive only has value if producers and lenders can rely on it.
New York’s production program is funded at $700 million annually, while the Post-Production Program continues to receive dedicated funding. Both programs are authorized through 2036, providing a level of certainty that’s increasingly uncommon in today’s incentive landscape.
That stability matters because:
- Banks are comfortable lending against the credits.
- Completion bond companies understand the program.
- Investors can underwrite projects with greater confidence.
- Producers can plan multi-year production strategies in New York.
For many productions, predictability is just as valuable as the percentage itself.
A Few Strategic Considerations
To maximize the available incentives:
- Apply before production begins.
- Track qualified spending carefully throughout production.
- Work with experienced entertainment accountants and payroll providers.
- Confirm that your production qualifies for any available Upstate or Production Plus enhancements.
- If completing post-production in New York, use a qualified facility, like Cobalt.
- Design your production strategy around the incentive from the earliest stages of budgeting.
The difference between receiving a standard 30% credit and layering incentives to reach 40–50% can materially strengthen a production’s financing package.
How New York Compares to Other Production States
Many producers evaluating incentives compare New York with states like Georgia and New Jersey.
Georgia continues to offer a straightforward incentive program but has experienced increasing competition for crew and studio space.
New Jersey has expanded its incentive offerings significantly, particularly for productions near New York City.
Upstate New York occupies a unique position by combining:
- A mature production ecosystem
- Experienced union and non-union crews
- World-class soundstages and production facilities
- Reliable long-term funding
- Multiple incentive programs that can be layered for qualifying productions
For productions looking to maximize both production value and financial efficiency, New York deserves a place on every shortlist.
Frequently Asked Questions
Is the New York Film Tax Credit refundable?
Yes. The production credit is fully refundable, meaning qualifying productions can receive the value of the credit even if they don’t owe New York tax.
Can out-of-state production companies qualify?
Yes. Many qualifying productions are produced by companies headquartered outside New York, provided they meet the program’s eligibility requirements.
Can independent films qualify?
Absolutely. Independent films may qualify under the standard Production Program or the Empire State Independent Production Program, depending on the project’s budget and structure.
Can post-production qualify if principal photography happens elsewhere?
Yes. Standalone post-production performed at a qualified New York facility may qualify even when principal photography takes place outside the state.
When should producers apply?
Applications must generally be submitted before principal photography begins. Waiting until production starts can jeopardize eligibility.
Why Producers Are Looking Upstate
Today’s producers aren’t simply chasing the highest advertised incentive.
They’re looking for programs that are:
- Reliable
- Financeable
- Scalable
- Supported by experienced crews
- Backed by long-term state investment
- Connected to modern production infrastructure
Upstate New York checks each of those boxes.
When nearly half of a production’s qualified spending can potentially return to the project, creative and financial decisions become much easier.
Final Takeaway
The Upstate New York Film Tax Credit has evolved into one of the country’s most compelling production incentive programs.
Between the 30% base production credit, the Upstate labor enhancement, Production Plus, the Empire State Independent Production Program, expanded post-production incentives, and dedicated funding through 2036, New York offers producers both immediate financial value and long-term stability.
For productions willing to look beyond the industry’s traditional markets, Upstate New York delivers something increasingly rare: a highly competitive incentive program backed by experienced crews, modern infrastructure, and the confidence that the program will still be there for your next project.
FAQs About Cobalt Tech
At our house or your house?
We provide green screen/ blue screen technology (cost-effective for wide shots), LED wall displays (ideal for reflective surfaces and interactive lighting), and hybrid approaches that balance creative vision with budget constraints.
Your choice. You can opt for a Traditional Workflow where final compositing happens in post-production, or you can go straight to Final Pixel (where the finished composite is generated live as you film).
Our consultative approach includes explaining all available options, helping you weigh the tradeoffs, and providing ongoing support throughout the production process—regardless of your experience level.
As producers ourselves, we focus on achieving your goals—not selling you the flashiest technology. We work as partners to find solutions that enhance your storytelling within your budget.
Want to learn about Virtual Production and how to use it?
Cobalt’s got you covered. As the first company to offer Virtual Sets on the East Coast, we have the experience to guide you. Let’s have some fun.
Need production solutions and support?
Where Does AI Fit in the Future of Filmmaking?
Where Does AI Fit in the Future of Filmmaking?
Every few years, filmmaking gets a new “thing.”
Digital cameras were supposed to kill cinema.
VSets were supposed to replace locations.
Virtual Production was supposedly only for billion-dollar franchises.
Now it’s AI’s turn.
Depending on who you ask, artificial intelligence is either the greatest thing to happen to filmmaking since the invention of the camera—or the end of creativity as we know it.
As usual, the truth is somewhere in the middle.
Every New Tool Comes With Fear
Filmmakers have always adapted to new technology.
There was skepticism around digital cinematography. Then around CGI. Motion capture. Drone cinematography. Virtual Production.
Today, none of those technologies are remarkable. They’re simply part of the filmmaking toolkit.
AI is following the same path.
That doesn’t mean every AI-generated image deserves an Oscar. It doesn’t mean every workflow should suddenly become automated. But dismissing AI entirely is a bit like dismissing Unreal Engine because it isn’t a physical location.
Tools don’t make films.
People do.
AI Isn’t Replacing Production—It’s Removing Friction
The biggest misconception about AI is that it’s here to replace filmmakers.
In reality, the most valuable applications aren’t replacing creativity—they’re eliminating repetitive work.
Imagine being able to:
- Generate multiple concept variations before the art department starts building.
- Explore dozens of lighting ideas before stepping onto a virtual stage.
- Quickly create mood boards that communicate a director’s vision.
- Build previs sequences in hours instead of days.
- Speed up script breakdowns, scheduling, and production planning.
- Remove tedious cleanup work in post-production.
None of those decisions happen without human input.
AI simply gets you to the creative decisions faster.
And that’s where it becomes genuinely useful.
Industry adoption reflects this practical approach. Major studios and streaming platforms increasingly use AI to assist with previs, planning, localization, VFX support, and post-production workflows—not to replace directors, cinematographers, or production designers.
Virtual Production and AI Are Natural Partners
Virtual Production has always been about efficiency without sacrificing quality.
Instead of waiting until post-production to discover a problem, you solve it during production.
Instead of imagining a world, you see it.
Instead of fixing everything later, you make better creative decisions now.
AI fits naturally into that philosophy.
Imagine walking into an LED volume with:
- AI-assisted environment concepts already refined.
- Camera blocking already tested.
- Different weather conditions explored before the shoot.
- Lighting options visualized in minutes.
- Production plans optimized around the creative goals—not guesswork.
The LED wall is still real.
The lighting is still real.
The actors are still performing.
The crew is still making hundreds of creative decisions every hour.
AI simply helps everyone arrive better prepared.
The Human Element Isn’t Going Anywhere
Here’s something AI still can’t do.
It can’t read the room.
It can’t calm an actor before an emotional scene.
It can’t convince a nervous client that the shot is working.
It can’t decide that breaking the storyboard creates a better moment.
And it definitely can’t replace the chemistry between a director, cinematographer, production designer, and crew when something unexpected turns into movie magic.
Great filmmaking has never been about pressing buttons.
It’s about making decisions.
AI can generate options.
Humans choose the right one.
That distinction matters.
The Danger Isn’t AI. It’s Using It Poorly.
Every technology has bad examples.
We’ve all seen AI-generated images that feel lifeless.
We’ve all seen visual effects that pull you out of a story instead of drawing you in.
We’ve all seen Virtual Production used simply because it was available—not because it served the film.
The technology isn’t the problem.
Using technology without intention or expertise is.
The audience has never cared how something was made.
They care whether it feels believable.
Whether it supports the story.
Whether they forget they’re watching technology at all.
That’s been true since practical effects.
It’s true with Virtual Production.
And it will remain true with AI.
The Best Productions Will Blend Both Worlds
The future probably isn’t fully AI-generated films.
It’s also not productions pretending AI doesn’t exist.
The productions that succeed will be the ones that know where each tool adds value.
Use AI to accelerate ideation.
Use Virtual Production to capture incredible visuals in camera.
Use practical sets where they matter.
Use VFX where they’re the best solution.
Use experienced filmmakers to make all of those decisions.
Technology should expand creative possibilities—not dictate them.
Our Take
At Cobalt, we’ve always believed technology should empower filmmakers, not replace them.
Virtual Production isn’t about replacing locations.
It’s about creating opportunities that didn’t exist before.
AI feels remarkably similar.
Used thoughtfully, it can remove friction, speed up workflows, and give creative teams more time to focus on what actually matters: telling better stories.
Because audiences don’t buy tickets to watch technology.
They buy tickets to experience great filmmaking.
And no algorithm has figured out how to replace that yet.
FAQs About Cobalt Tech
At our house or your house?
We provide green screen/ blue screen technology (cost-effective for wide shots), LED wall displays (ideal for reflective surfaces and interactive lighting), and hybrid approaches that balance creative vision with budget constraints.
Your choice. You can opt for a Traditional Workflow where final compositing happens in post-production, or you can go straight to Final Pixel (where the finished composite is generated live as you film).
Our consultative approach includes explaining all available options, helping you weigh the tradeoffs, and providing ongoing support throughout the production process—regardless of your experience level.
As producers ourselves, we focus on achieving your goals—not selling you the flashiest technology. We work as partners to find solutions that enhance your storytelling within your budget.
Want to learn about Virtual Production and how to use it?
Cobalt’s got you covered. As the first company to offer Virtual Sets on the East Coast, we have the experience to guide you. Let’s have some fun.
Need production solutions and support?
The Real Secret to Great Virtual Production?
The Real Secret to Great Virtual Production? It Starts Before the Cameras Roll.
When people first walk onto our stage, there’s usually a moment where they stop and just take it all in. The LED wall. The scale. The technology. It’s impressive—and honestly, it should be.
But after working on enough Virtual Productions, we’ve learned something that’s a little less exciting…and a whole lot more important.
The shoots that go the smoothest aren’t the ones with the biggest LED wall or the latest gear.
They’re the ones that came prepared.
The Work You Don’t See Is What Makes Everything Look Easy
We’ve all been on productions where everyone is waiting.
Waiting for an asset to load.
Waiting for lighting adjustments.
Waiting while someone figures out why something isn’t behaving the way everyone expected.
None of those delays are caused by Virtual Production. They’re usually caused by a lack of planning.
The productions that feel effortless on set almost never happen by accident. They happen because someone spent the time upfront asking the right questions, building the right workflow, and making sure everyone was on the same page before cameras started rolling.
It’s not glamorous work—but it’s the work that makes everything else possible.
Your Virtual Environment Is Part of the Set
One thing we’ve learned is that digital assets deserve the same attention as anything you’re physically building.
You wouldn’t show up on shoot day with half a set built or props that haven’t been finished. The same mindset should apply to your virtual environments.
Getting assets organized, optimized, and tested before production means you’re spending your shoot making creative decisions instead of technical ones. That’s where you want your director, DP, and crew focused.
The Best Moments Are the Ones Nobody Notices
Ironically, some of the coolest things we do in Virtual Production are the things audiences never think about.
When a practical light changes color because the virtual sunset is shifting…
When reflections on a vehicle perfectly match the environment outside…
When a lighting console and Unreal Engine are talking to each other so seamlessly that everything feels like one real location…
Nobody in the audience is thinking about the technology.
They’re just buying into the story.
Those moments don’t happen because someone pushed the right button on set. They happen because they were planned from the beginning.
Technology Is the Tool—Not the Goal
One thing we always remind people is that nobody walks out of a movie talking about the rendering engine.
They talk about the scene.
Virtual Production is at its best when the technology disappears. When it gives filmmakers more creative freedom instead of adding more things to worry about.
That’s always been the goal for us. Use the technology to remove obstacles, not create new ones.
If There’s One Thing We’ve Learned…
After working with productions of all sizes, one lesson keeps coming up.
Virtual Production isn’t just about what happens inside the volume.
It’s about everything that happens before you ever step inside it.
The more intentional the planning, the smoother the shoot. The smoother the shoot, the more time everyone gets to focus on what actually matters—telling a great story.
And if we’ve learned anything, it’s that great stories are never the result of great technology alone. They’re the result of great preparation.
FAQs About Cobalt Tech
At our house or your house?
We provide green screen/ blue screen technology (cost-effective for wide shots), LED wall displays (ideal for reflective surfaces and interactive lighting), and hybrid approaches that balance creative vision with budget constraints.
Your choice. You can opt for a Traditional Workflow where final compositing happens in post-production, or you can go straight to Final Pixel (where the finished composite is generated live as you film).
Our consultative approach includes explaining all available options, helping you weigh the tradeoffs, and providing ongoing support throughout the production process—regardless of your experience level.
As producers ourselves, we focus on achieving your goals—not selling you the flashiest technology. We work as partners to find solutions that enhance your storytelling within your budget.
Want to learn about Virtual Production and how to use it?
Cobalt’s got you covered. As the first company to offer Virtual Sets on the East Coast, we have the experience to guide you. Let’s have some fun.
Need production solutions and support?
Buttttt If You Can Get to Kingston…
Buttttt If You Can Get to Kingston…
In our last post, we talked about how virtual production, remote workflows, and our mobile capabilities make it possible to bring the magic to you. And honestly? Sometimes that’s exactly the right solution.
But if you’re able to make the trip to Kingston, we have to show off a little.
Because what’s waiting for you up here is more than just a soundstage—it’s 22,000 square feet of production possibilities under one roof. Our Kingston facility was built to handle everything from commercials and branded content to episodics, features, virtual production, motion control, and just about any ambitious idea you can throw at it.
Stage 1: Go Big
Our largest stage clocks in at a massive 12,000 square feet, with soaring ceilings reaching 36 feet high. Need room for oversized builds? Virtual production? A drive-on stage? Check, check, and check. This is the kind of space that lets productions stop worrying about limitations and start focusing on possibilities.
Need More Room?
That’s where Stage 2 comes in.
With an additional 7,000 square feet available, productions can expand seamlessly when they need extra shooting space, support areas, or room to breathe. Whether you’re scaling up a commercial campaign or building out a larger episodic workflow, it’s there when you need it.
The Secret Weapon: Stage 3
Sometimes the most valuable space isn’t the biggest.
Our 3,000-square-foot Stage 3 is the perfect companion to larger productions. Use it as a control room, stills studio, VO recording space, catering area, motion control stage, or a quiet production oasis away from the action. Private, flexible, and conveniently located, it’s one of those spaces that suddenly becomes indispensable once you’re here.
Or… Take Over Everything
Some productions need a home base, not just a stage.
The beauty of Kingston is that you can combine all three stages and essentially take over the entire facility. Build, shoot, edit, prep, rehearse, and create—all in one place. No bouncing between locations. No compromises.
Worth the Drive
We love bringing production solutions to our clients wherever they are. But if you’re looking for huge stages, incredible flexibility, virtual production capabilities, and enough space to dream a little bigger, Kingston delivers in a way that’s hard to appreciate until you see it for yourself.
So yes, if you can’t get to Kingston, we’ve got options.
But if you can?
Come take a look. We think you’ll be glad you did.
FAQs About Cobalt Tech
At our house or your house?
We provide green screen/ blue screen technology (cost-effective for wide shots), LED wall displays (ideal for reflective surfaces and interactive lighting), and hybrid approaches that balance creative vision with budget constraints.
Your choice. You can opt for a Traditional Workflow where final compositing happens in post-production, or you can go straight to Final Pixel (where the finished composite is generated live as you film).
Our consultative approach includes explaining all available options, helping you weigh the tradeoffs, and providing ongoing support throughout the production process—regardless of your experience level.
As producers ourselves, we focus on achieving your goals—not selling you the flashiest technology. We work as partners to find solutions that enhance your storytelling within your budget.
Want to learn about Virtual Production and how to use it?
Cobalt’s got you covered. As the first company to offer Virtual Sets on the East Coast, we have the experience to guide you. Let’s have some fun.
Need production solutions and support?
Can’t Make It to Kingston?
Can’t Make It to Kingston?
We get it.
Not every production can pack up and head north. Timelines are tight. Teams are busy. Sometimes leaving the city simply isn’t in the cards.
That’s exactly why Cobalt has a home in New York City.
Our headquarters in the West Village was built to serve the agencies, brands, producers, and creatives who want to work with Team Cobalt but need solutions that come to them.
While our Woodstock/Kingston campus offers expansive stages and full-scale production capabilities, some of our most innovative work happens right here in the city.
Bringing Cobalt to You
The future of production isn’t about forcing projects into a single location. It’s about creating smarter, more flexible ways to work.
Through our Mobile Virtual Production and EFX capabilities, we bring the power of Cobalt directly to our NYC clients. Whether it’s an episodic, an agency presentation, a commercial production, branded content, a specialty effects sequence, or a complex technical challenge, our team can deploy the expertise and technology needed to transform almost any space into a production environment.
No unnecessary travel. No logistical headaches. No compromise.
Just the same creative thinking, technical knowledge, and production support that define Team Cobalt—delivered where you need it.
The Best of Cobalt, Without Leaving the City
Our NYC headquarters exists for the clients who want the Cobalt Tech experience, innovation, and problem-solving approach without stepping away from their projects, their teams, their schedules, or their locations.
Need Virtual Production solutions in Manhattan? We’ll come to you.
Need EFX support for an in-city shoot?
We’re already here.
Need a production partner who understands how to move quickly and think creatively? That’s exactly why our New York headquarters exists.
And if your project eventually grows into something that would benefit from our Upstate stages, we’ll be ready for that too.
Because working with Cobalt shouldn’t depend on your zip code.
It should depend on your Vision.
Can’t make it to Kingston?
No problem.
We’ll bring Cobalt to you.
FAQs About Cobalt Tech
At our house or your house?
We provide green screen/ blue screen technology (cost-effective for wide shots), LED wall displays (ideal for reflective surfaces and interactive lighting), and hybrid approaches that balance creative vision with budget constraints.
Your choice. You can opt for a Traditional Workflow where final compositing happens in post-production, or you can go straight to Final Pixel (where the finished composite is generated live as you film).
Our consultative approach includes explaining all available options, helping you weigh the tradeoffs, and providing ongoing support throughout the production process—regardless of your experience level.
As producers ourselves, we focus on achieving your goals—not selling you the flashiest technology. We work as partners to find solutions that enhance your storytelling within your budget.
Want to learn about Virtual Production and how to use it?
Cobalt’s got you covered. As the first company to offer Virtual Sets on the East Coast, we have the experience to guide you. Let’s have some fun.
Need production solutions and support?
How Cobalt Has Been Pioneering Virtual Production Since 2015!
How Cobalt Has Been Pioneering Virtual Production Since 2015!
Cobalt Stages has been leading the charge in Virtual Production since 2015, when we brought the tech to the East Coast. Industry vets, of course, pushed back with the classic, “But we’ve always done it this way.” Change always difficult, but we stuck with it because we saw what Virtual Production could do. Eventually, we boiled it all down to three words: pushing cinematic boundaries. And honestly? That’s what it’s all about. The creative freedom is real – even on a shoestring budget. (Trust us, as producers, we’ve lived those trade-offs.)
Virtual Production opens up new possibilities like:
- Staging your story anywhere imaginable-–past, present or future.
- High production value on a shoestring budget.
- No more weather days, or chasing the sun.
- Shooting entire projects on stage in a controlled environment.
- No more traveling cast & crews.
- Fewer box trucks….. Loading & unloading….
What Is Virtual Production?
Virtual Production integrates CG environments with live action, allowing filmmakers to see the composite in real-time, during the shoot. This creates a seamless blend between physical and digital elements, giving directors unprecedented creative freedom and control.
Virtual Production: LED Volumes & Chroma Key Screens
Time to bust a major misconception…. Virtual Production isn’t synonymous with LED volumes. LED walls are an option, not a necessity. Chroma key screens work just fine in most cases. In fact, you can take a Hybrid approach using green screen for wide shots and LED walls for close-ups. If you’re shooting highly reflective live action elements (like cars or sparkly wardrobe) this is where LED walls really shine (pun intended ;)).
LED volumes and green/blue screens are just tools. All of them work with the Virtual methodology. Our system handles both LED volumes & green/blue screen.
Workflows in Virtual Production
Choose your Virtual Production workflow; either Traditional where the final compositing happens in post, or Final Pixel, which generates live finished composites while you film.
With Final Pixel, you can expect to spend more time in planning and pre-production, but you won’t have post to worry about.
Where to Find Budget-Stretching Virtual Assets
Creating virtual environments doesn’t mean building everything from scratch. There are plenty of online marketplaces where you can find ready-made 3D models for a fraction of what a physical set would cost:
- TurboSquid
- Unreal Marketplace (FAB)
- Scans Factory
Check out this bunker for $10, below:
Image from TurboSquid.com.
You can hardly get a breakfast sandwich for $10.
Speaking of Cost Savings
We saved the budget convo for last because cost-savings can turn off producers who equate it with cutting corners on quality. We founded Cobalt as a “By Producers, For Producers’ company, so we get that.
Virtual Production can help you achieve the quality you want, while stretching the budget you have, allowing you to eliminate expenses like these where you think it makes sense:
- Location scouting
- Travel
- Permits
- Security
- Weather days
FAQs About Cobalt Tech
At our house or your house?
We provide green screen/ blue screen technology (cost-effective for wide shots), LED wall displays (ideal for reflective surfaces and interactive lighting), and hybrid approaches that balance creative vision with budget constraints.
Your choice. You can opt for a Traditional Workflow where final compositing happens in post-production, or you can go straight to Final Pixel (where the finished composite is generated live as you film).
Our consultative approach includes explaining all available options, helping you weigh the tradeoffs, and providing ongoing support throughout the production process—regardless of your experience level.
As producers ourselves, we focus on achieving your goals—not selling you the flashiest technology. We work as partners to find solutions that enhance your storytelling within your budget.
Want to learn about Virtual Production and how to use it?
Cobalt’s got you covered. As the first company to offer Virtual Sets on the East Coast, we have the experience to guide you. Let’s have some fun.
Need production solutions and support?
Reel Histories 3: Apocalypse Cow
Reel Histories 3: Apocalypse Cow
Filming Affection in Bovina, NY — In Conversation with Christopher Santiago
KARA VEDDER: Most of Affection was shot wayyyy out in Delaware County, New York – in Bovina, which lives up to its name.
ALEX FERNBACH: An existential horror movie, shot in a remote location, in nonstop weather – so, who’s got what problem here?
KARA VEDDER: BT Meza wrote, directed, and produced – along with Bay Dariz, Austin Walk, and JP Ouellette. We worked with line producer Chris Santiago, who told us about the Affection shoot for this installment of ‘Reel Histories.’
COBALT: Chris, thank you so much for taking the time to talk with us. Affection hits theaters May 8 — given everything you were up against, how did you pull it off?
CHRIS: On most indie films, everyone becomes essential. When you’re stretching a dollar to make a genre movie, there’s no margin for error, but our lead producer, Bay Dariz, really held us together when things got difficult.
COBALT: How rough are we talking here?
CHRIS: Just bad luck on top of isolation. We’re doing overnight shoots in the rain. We’re deep in the Catskills where nothing is open late. Cell service is patchy, the nearest Walmart was almost an hour away.
COBALT: What pulled you there in the first place?
CHRIS: We kept coming back to this one house. The land, the style, it just worked—it carried the emotional tone and the story. We were going for a period-neutral aesthetic that didn’t lock us into a specific era.
COBALT: Creatively perfect but logistically brutal.
CHRIS: Exactly. It rained every single day. We were losing at least an hour of shooting a day. And most of our work was exterior nights. It wore everyone down.
Ironically, the original script had a storm sequence. We cut it because it would’ve been too expensive, then nature gave it to us anyway.
COBALT: Affection really leans into practical effects—what was behind that decision?
CHRIS: The director BT is a big 80s horror fan, so practical effects were non-negotiable. There were moments where VFX might’ve been cheaper, but we were committed.
COBALT: You don’t really know until you see it on screen.
CHRIS: Exactly. Then you feel it. It paid off in the final film’s VHS-era horror influences — specific textures, effects, moments that are almost like a collage of genre DNA.
COBALT: Those references really resonate with horror fans.
CHRIS: That’s the idea – making a true thriller that rewards repeat viewing the way Cloverfield did when I was a kid – details you only catch the second or third time.
COBALT: So what was it like discovering Cobalt?
CHRIS: We were looking for a studio space that qualified for our tax incentive – that’s probably how a lot of feature films end up at Cobalt. And when I first saw the space, and then started talking with them, I was like, Oh, this feels nice. They’ll take care of us. I had a good feeling, but I had to convince the LA team. We set up a virtual tour, and they were in.
COBALT: Nice – and how did that shift your process?
CHRIS: We had originally planned to build this lab set inside a barn on location, but it quickly became clear the barn hadn’t been touched in decades and it wasn’t realistic.
Moving to Cobalt gave us flexibility—and honestly, a lot of comfort. By that point in the schedule, everyone was pretty desperate to get out of the house. So Cobalt was like a production reset.
We really just needed a black box that qualified for New York tax rebates, but Cobalt’s production support and infrastructure – the parking, the office space – made us so much more comfortable. Taking some of the logistical pressure off completely changed how we were able to operate day to day. Suddenly we had air conditioning, space, amenities – it set us up to do our jobs better.
COBALT: Stuff you only notice when it’s missing.
CHRIS: Exactly – we could finally decompress.
COBALT: Would you approach anything differently next time?
CHRIS: Not necessarily—but knowing Cobalt existed changed how we worked. Having the ability to make backup plans alone made a huge difference.
COBALT:
For production, that flexibility isn’t a luxury.
CHRIS:
Cobalt gave us a way to pivot plans without compromising the vision – it definitely shows in the finished film and director BT even gave Kara a “Special Thanks” in the credits.
🎥
Want to learn about Virtual Production and how to use it?
Cobalt’s got you covered. As the first company to offer Virtual Sets on the East Coast, we have the experience to guide you. Let’s have some fun.
Need Production solutions and support?
Summer in Woodstock Starts Here!
Summer in Woodstock Starts Here!
Summer is here, and the Cobalt Team is excited to welcome both new clients and familiar faces as we showcase everything Woodstock has to offer.
While we’ve been busy all season supporting the many events happening throughout the area, we couldn’t miss the opportunity to share them with you. We encourage our friends, clients, business partners, and talent to get out and experience all the incredible attractions, activities, and events that make Woodstock so special—both on and off the stage.
June Events
Saturday, June 6
Maverick Concerts Reopens for the season!
Enjoy an unforgettable evening at Maverick Concerts, where world-class musicians perform in the iconic open-air concert hall nestled in the heart of the Catskills. From classical masterpieces to contemporary performances, experience exceptional music in a one-of-a-kind setting surrounded by nature and rich artistic history.
Saturday, June 13
Waterfall Sessions III at the Woodstock Way Hotel
Enjoy an evening of live music, local vendors, food and drinks, and family-friendly fun at Waterfall Sessions III. Set beside the waterfall at Woodstock Way Hotel, this community gathering brings together great performances and Catskills charm in a beautiful outdoor setting.
Saturday, June 27
Dinner Under the Open Sky with the Poughkeepsie Farm Project
Explore the Farm Project’s vibrant lineup of workshops, farm dinners, family activities, and community gatherings. Whether you’re looking to learn something new, connect with local food and agriculture, or simply enjoy a day on the farm, these events offer a unique way to experience the Hudson Valley’s rich farming culture.
July Events
All Summer Long
Hudson Valley Movie Night by Upstate Films
Enjoy a night of independent film screenings, documentaries, and curated cinematic experiences at Upstate Films. Known for bringing thoughtful, engaging films to the community, it’s a welcoming space to discover stories on the big screen and connect with fellow film lovers.
Friday, July 3
The Pink Floyd Project at Colony Woodstock
Enjoy an evening of electrifying live music with The Pink Floyd Project, a tribute experience celebrating the legendary sound of Pink Floyd. Featuring immersive performances of classic albums and iconic songs, this show blends rich musicianship with atmospheric lighting and sound. Settle in for a memorable night of timeless rock in a captivating live setting.
Saturday, July 11 and 18
Alice In Wonderland at the Woodstock Playhouse
Step into the whimsical world of Alice in Wonderland at Woodstock Playhouse, where Alice’s journey down the rabbit hole comes to life on stage. Filled with colorful characters, music, and imaginative staging, this family-friendly production brings Lewis Carroll’s classic tale to a magical live-theater experience.
August Events
August 14 – 16
The Woodstock Festival of Awakening by Krishna Das
Join a powerful weekend of music, chanting, and community connection at the Woodstock Festival of Awakening with Krishna Das. Set in the heart of Woodstock, this immersive gathering brings together sacred kirtan, live performances, yoga, and reflective talks in a vibrant celebration of sound and spirit. Experience a welcoming space where music becomes meditation and community comes together in shared presence and awakening.
August 20
Joyce Manor at the Bearsville Theater
Catch a night of high-energy pop-punk with Joyce Manor at Bearsville Theater in Woodstock, where the California trio brings their fast, heartfelt, and razor-sharp songs to the stage. Known for their short, explosive sets and cult-favorite anthems, the band delivers a loud, cathartic live experience in an intimate Catskills setting.
Want to learn about virtual production and how to use it?
Cobalt’s got you covered. As the first company to offer Virtual Sets on the East Coast, we have the experience to guide you. Let’s have some fun.
Need Production solutions and support?
Why Creative Spaces Matter More Than Ever.
Why Creative Spaces Matter More Than Ever.
In today’s production landscape, content moves fast. Deadlines are tighter, expectations are higher, and the margin for error is smaller than ever. But while technology continues to evolve, one thing hasn’t changed: great work still starts with the right environment.
At Cobalt, we’ve always believed that a production space should do more than simply “hold” a project. It should support creativity, remove friction, and give teams the confidence to focus on what they do best — the work.
That’s why every decision we make — from stage design and infrastructure to client support and on-site experience — is built around the people creating the work. Producers need reliability. Directors need flexibility. Crews need efficiency. Talent needs comfort. When those elements come together, productions run smoother, collaboration improves, and the final result speaks for itself.
The reality is that creative work is demanding enough on its own. The studio experience shouldn’t add stress to the process. It should elevate it.
We’ve seen firsthand how the right environment changes the energy of a production day. Teams communicate better. Problems get solved faster. Creativity flows more naturally. And ultimately, clients walk away feeling supported, not just serviced.
That’s the standard we continue to build toward at Cobalt: not just providing stages, but creating a place where productions can do their best work.
In an industry built on creativity, the space behind the scenes matters just as much as what ends up on camera.
Want to learn about Virtual Production and how to use it?
Cobalt’s got you covered. As the first company to offer Virtual Sets on the East Coast, we have the experience to guide you. Let’s have some fun.






























