The Cobalt Insider.

The Tri-State production community is living and working in an era of disruption where rapid change redefines how we live and work. While it’s taken a lot of hard work to adapt to new conditions, at Cobalt, disruption is in our DNA. We founded Cobalt to deliver a new kind of production experience on the East Coast with amenities and technologies previously only available in LA. Read on for some thoughts about how and why we do things differently here— and how we’re helping our clients rise above challenges in changing times.

We want to thank our clients and production companies who are trailblazing the world of Safe Shoots with us. We’re honored that you chose us to support you!

Highly-controlled Tabletop cinematography and macro techniques are trending now.

Cobalt offers Hollywood’s best production tools right here in Hoboken— like our cutting-edge Virtual Backlot—the only Virtual Sets available to the public on the East Coast. We also provide Livestreaming and Motion Control robotics for Remote Camerawork along with our comprehensive inventory of lights, lenses, and rigging tools.

Safe shooting, simplified. We help producers overcome complexity to shoot with confidence.

It’s all about control. Soundstages are trending—especially turnkey ones like Cobalt. It makes sense because producers are more concerned than ever about working in a controlled environment where crowd control is a non-issue, and virus mitigation solutions are in place.

Emmy-winning producer, Richard Janes, published “The Great Film Production Renaissance” on Medium, and we’ve never felt so “seen”. As a tech-forward company, Cobalt believed (and believes!) so strongly in the sustainability and unbound creativity that Virtual Sets deliver... that we spent years investing, mastering and sharing the VSet technology with our production community. Now, Virtual Sets are being recognized as the cornerstone of this New Production Era.

Decades before Cobalt Stages opened to the public, John Lennon’s iconic “Imagine” music video was shot here by a prior owner. As a tribute to our always magical space and Cobalt's history of innovation and imagination, we came up with “Soundstage Reimagined” when we first founded Cobalt. It seemed to ring true, then, and in light of recent events, well... our existing ideas and technologies take new shape and significance.

Want to limit crew on set, while saving time, money, and the environment? Get to know Cobalt’s Virtual Backlot—the first on the East Coast. We can help you shoot on the floor of the New York Stock Exchange, on the moon, or in any other setting you can imagine—while dramatically reducing the amount of crew and staff on set.

Until this pandemic, Motion Control robotics has been used mainly as a creative VFX tool. Sometimes called “Precision Playback”, Motion Control makes it possible to program and repeat complex camera moves with a degree of precision that is impossible for humans to replicate on our own.