How We’re Disrupting the Soundstage Industry.

The Tri-State production community is living and working in an era of disruption where rapid change redefines how we live and work. While it’s taken a lot of hard work to adapt to new conditions, at Cobalt, disruption is in our DNA. We founded Cobalt to deliver a new kind of production experience on the East Coast with amenities and technologies previously only available in LA. Read on for some thoughts about how and why we do things differently here— and how we’re helping our clients rise above challenges in changing times.

Extraordinary Client Experience
The soundstage is often thought of as a blank slate, but the total experience shapes your work and working relationships in profound ways. Even the village-style setting of our Hoboken neighborhood sets the stage for a calm, focused work experience compared to a more-typical industrial environment. (You can take the girl out of small-town Texas, but you can’t take the small-town vibes out of the girl. :) ) VIP clients often ask for Cobalt by name because of our uncrowded, discreet location with comfortable, fully-furnished spaces and generous free amenities. We’re well prepared for social distancing because our soundstage facility is filled with private rooms and areas for working and regrouping away from the action while still connected through Video Village.

Cutting-Edge Technology
We’ve made it our business to become experts in Virtual Production techniques, robotics-based Remote Camerawork, and Livestreaming. We've invested in the tools to make them ultra-accessible to our clients. Our Virtual Backlot, the first on the East Coast, can set your story anywhere you can imagine, without going on location. Our Motion Control robotics help boost creativity while limiting crew size. Our advanced Livestreaming capabilities have become a must-have for pandemic-smart productions to collaborate effectively no matter where team members are based. Beyond the digital realm, we offer more inventory onsite than any other soundstage we know, with Leica Summacron lenses, rigging, lights, a fully-stocked Home Ec kitchen, off charts broadband, yadda, yadda ;)

Strategic Client Support
Helping producers problem-solve their projects is one of our specialties. Producers, managers, and coordinators love working at Cobalt because we understand their challenges wayyyy better than your average soundstage. As a company founded by producers, for producers, we have the expertise to offer strategic support you won’t find anywhere else. When you book our locations and services for your productions, we take the time to listen, and we’re quick to offer solutions that save productions time, money, and stress.

As disruption intensifies and reshapes our Industry, we’re here to help position you at the forefront of creativity and innovation.

Disrupt with us.


Safe Shoot Update: How productions are shooting safely with us

We want to thank our clients and production companies who are trailblazing the world of Safe Shoots with us. We’re honored that you chose us to support you!

Four ways
we’re helping clients shoot safely:

1.
We maintain a thoroughly disinfected space and equipment, with enhanced protocols that include running our industrial-sized ozone machine between shoots.

2.
Our turnkey soundstage offers a comprehensive inventory of onsite production tools supporting small crew size, plus emergency expendables for last-minute problem-solving without needing to run around to multiple vendors.

3.
We’re committed to following New Jersey’s good safety guidelines concerning reduced occupancy, mask use, virus mitigation, and more.

4.
We take our cues from you. Whatever your unique requirements are, we’re happy to help accommodate them, so your Safe Shoot is a success!

Join our TV and commercial clients who are back to work and shooting safely with us! We’re always here to help you strategize and succeed :)


Tabletop is Trending

In “The Great Film Production Renaissance: Are You Ready,” producer/entertainment executive, Richard Janes, writes about the role of innovation in getting the green light from advertising executives. Some are skipping live-action, all together, and sending the same message via tabletop and animation shoots. To produce and distribute content at the speed of change, we at Cobalt, see an exciting movement toward highly-controlled Tabletop cinematography and macro techniques. We’ve always loved this way of working because it’s the ultimate blend of art and science. Creative teams dream up wildly imaginative concepts, and technical problem-solvers dream up inventive ways to make them happen.

New Challenges (and Opportunities) for Advertisers
The New York Times reported ;) that “the pandemic has caused companies to slash TV ad budgets by more than 40 percent— according to the research firm, Kantar. In response, networks have offered commercial time at double-digit discounts.” As a result, producers need to be more competitive and more resourceful than ever to help their clients take advantage of these low-cost media buying opportunities and higher-than-ever viewership. Edward E. Timke, an advertising expert at Duke University, told the Times, “This is going to be a watershed moment in history, where ad agencies or their clients are being forced to rethink how they produce and how they create,” he said. We already see this happening, and Cobalt offers many readily-available alternatives to help you create content that doesn’t compromise on creativity.

The Safe Shoot Dream Team: Tabletop and CG
The “product-as-hero” approach has always been effective in connecting with customers. Cobalt clients, like Friendly’s Ice Cream and others, have charmed viewers by using a hybrid strategy that combines the limitless creativity of Computer Graphics with the down-to-earth practicality of Tabletop shooting. To introduce new products, Friendly’s leveraged our turnkey offering to their advantage, shooting ice cream in Tabletop and magically dropping in toppings via CG. Any production can leverage our comprehensive food styling kitchen, in-house rigging, Motion Control robotics, and Virtual Backlot—just like Friendly’s did. Our Motion Control robotics even make it possible to control camera moves, remotely.
Now is the time to shoot.

Are you taking advantage of low-cost airtime and sky-high viewership?

Let’s talk - (201) 963-5900


Why we call Hoboken "Hollywood on the Hudson"

Hoboken, aka “The West, West Village.”
Cobalt offers Hollywood’s best production tools right here in Hoboken— like our cutting-edge Virtual Backlot—the only Virtual Sets available to the public on the East Coast. We also provide Livestreaming and Motion Control robotics for Remote Camerawork along with our comprehensive inventory of lights, lenses, and rigging tools.

Two Locations for Safe Shoots
Cobalt’s 12,000 square foot production facility features a 7,000 square foot soundstage, and 20-foot ceilings. Three blocks away, we have Hoboken House, our fully-furnished, sun-drenched 2,000 square foot Carriage House.

NJ’s Tax Breaks Top New York’s
New Jersey’s Film & TV Tax Credit includes up to 35% percent of ABOVE AND BELOW the line qualified expenses when you “set up your entity” in the Garden State. New York’s tax credit pertains to only below the line expenses.

Location. Location. Location.
Fifteen minutes from Midtown Manhattan, our Hoboken soundstage is a quick reverse-commute from the city by car. Hoboken also offers a breezy, open-air, public transportation option via the NY Waterway ferry. We're open and safe.

Learn more here, and let us know how we can help with your next safe shoot.


We help producers overcome complexity to shoot with confidence.

We’re Turnkey.
Our onsite equipment inventory and amenities simplify and streamline setting up your production. Turnkey means everything is already here, sanitized, and ready to roll. Our turnkey production tools include, but aren’t limited to: Motion control robotics, rigging, lights, high-end lenses & cameras, home ec kitchen, Livestreaming, Video Village, and the East Coast’s 1st Virtual Backlot for working with Virtual Sets for "The New Production Era".

We’re Safe.
Together with our enhanced disinfecting protocols and industrial-sized Ozone air purifiers, Cobalt’s size and layout also makes it easier to shoot safe. Our 12,000 square foot facility includes a 7,000 square foot soundstage— plus several separate, fully-networked, fully furnished spaces. Btw, our 20-foot ceilings also support a safer ratio of air space-to-people. And three blocks away, our furnished 2,000 square foot Carriage House is a safe, private place to work, shoot, and stay.

We’re Open.
New Jersey has been supportive of us as we reopen, and our safe shooting protocols meet or exceed all state standards. As a by-producers, for-producers soundstage, we’re uniquely equipped to understand your needs and offer help. Reach out to us for more information on New Jersey’s virus mitigation requirements, the New Jersey Film and TV Tax Credit, and anything else you need to know to shoot with confidence. We’re always here to support you.


Safe Shoot Strategies: Control Matters. Soundstage vs. On-location.

It’s all about control.
Soundstages are trending—especially turnkey ones like Cobalt. It makes sense because producers are more concerned than ever about working in a controlled environment where crowd control is a non-issue, and virus mitigation solutions are in place.

Efficiency and convenience.
Team Cobalt’s Alex started out in documentaries, and when people asked what he did, he’d reply, “Mostly unloading vans and hauling stuff around.” Taking productions on the road is expensive, time-consuming, and risky. In-studio, there’s adequate power, and your equipment is safe. And with Virtual Sets, it’s easy to achieve stunningly textured environments in-studio with the flexibility to shoot in a penthouse and a treehouse on the same day.

The Soundstage as Laboratory.
Production experiments demand a controlled environment, but “in the wild,” you’re inundated with variables like sound, light, and crowds. The pressure is always on to get things done while the sun is cooperating! Working in-studio, you’ve weeded out those problems, and you have the opportunity to envision and conjure everything yourself. Start with a white cyc in the morning, and by afternoon, you’ve got the back of a restaurant or a bike repair shop. Creatively, it’s a very precise and satisfying way to work.

We’re proud to support the Tri-State production community with turnkey production solutions. We’re here to help you plan your next safe shoot.

Need advice you on how to shoot safely?
We'd be happy to help:

Call us (201) 963-5900


The Great Film Production Renaissance: Are You Ready?

During times of struggle, the inevitable is often accelerated. Companies that were dying go bust, new ways of working, that were once seen as too disruptive to the established norm, or simply too expensive, are fully embraced in order to survive. Companies that innovate thrive and new voices find their place.

The Film Industry is one such industry that has just started a major metamorphosis. What will become known as ‘The Great Film Production Renaissance’, has begun. Make no mistake, it’s going to effect everyone.

I’ve spoken at length about changes that are afoot with distribution, exhibition, agents, producers, and audience ownership, which will each contribute to this renaissance. But today, it’s the crew and support vendors turn.
You didn’t think they’d be left untouched did you?

A New Way To Make Films & TV
Reduced crew sizes, minimal extras, reduced international travel, restricted contact with key personnel, are the key dictates that are being passed down by studios, networks, and insurance companies in an attempt to get productions back to work and minimize the risk of COVID-19 infections which could stall a production and inflict millions of dollars worth of damages to a production.

With these forced adjustments will come new norms and cost savings that will be hard to roll back when the all clear is given and a viable vaccination is available en masse.

Now before you roll your eyes or dismiss what I am about to say, know that all this is already in motion both from the biggest tent pole movies and TV shows (The Jungle Book, The Mandalorian etc.) through to the most innovative indie filmmakers working in a garage. Yes, it’s not gone main stream yet...
But all that’s about to change.

On May 13, 2020, Epic games announced their new Epic Games Unreal Engine 5 which will be released publicly later in the year. The Unreal engine allows game developers to create photo real visuals that are extraordinary.
With such rapid advancements from Unreal, as well as others in the VR space such as Unity, Blender, etc. its only a matter of time before it impacts film departments in every production around the world.

The Future
The future of film and TV will see a huge amount of projects vying for the limited sound stages that are available around the world. Sound stages where crews don’t have to travel, the environment can be controlled, and economies of scale can be achieved through reduced unit moves etc.

The use of stages is nothing new, but what is revolutionary is the use of 3D photo-real worlds. Green screen and LED screen technology such as Lux Machina’s high-resolution 8K video backdrops will become common shooting practice in the industry. Yes, there will be people that hold out and say it will never be as good - just as we saw with the movement from silent to talkies and most recently from film to digital. But this technological advancement will mean that, in the not too distant future, film crews heading out to multiple locations with big basecamps taking up street space and having to deal with the limitations of a real world environment, will be a rarer occurrence on a shooting schedule and one that will most likely be met with a groan from the crew who have got accustomed to all the benefits of a single place of work.

Now the digital camera revolution took fifteen years, this is going to be a lot quicker...

Industry Impact:
Pixar led the way matching storytellers with technologists to push one another to greater heights. But it was incredibly expensive. Today, a filmmaker can team with a game developer/VFX artist and build amazing worlds — this is quiet different from the process and pipeline for traditional CGI, and so much cheaper especially with the future of content library licensing or brand/product/tourism placements which I will get to in a moment.

Take, for example, this test which was shot by Seattle based filmmaker/VFX artist Ian Hubert who built this world in Blender and filmed the actress in a small homemade studio:

https://www.youtube.com/watch?v=j0qsxOwxjL4

Now, if you think this will only work for sci-fi work, take a look at the video below that reveals just how much of last years Academy Award Winner was green screen and you didn’t even notice — shooting this today could be even more green screen or much of the house could have been a video backdrop given how spaced out the rooms are:

https://www.youtube.com/watch?v=J3tfIem4ckE

It’s not a big leap to see filmmakers lean into even more of these VR environments. With a little bit of imagination, it’s easy to see how 60–80% of all the TV shows and movies we watch (especially outdoor scenes, large rooms, or vistas through windows) will, in the very near future, actually be billions of digital triangles (Nanites as the folks at Unreal/Epic Games call them) that make up these 3D worlds, and the majority of all productions will be studio based or at the very least one key location that could double up for many different environments.

The advanced gaming technology, coming online as we speak, is literally a ‘game’ changer. Rapid adoption will be driven by the impact of Covid-19 and the need for entertainment businesses to protect themselves from any future lock downs (be it from Covid or another virus). But as more productions embrace these models, it will be the overall cost savings that will pave the way for this way of shooting to become the dominant way of making movies.

Filmmakers from around the world will no longer be confined by budget and geographic location access to shoot their stories. They no longer need massive crews to support their roaming villages. And they can make projects at a scale that would have shocked David Lean, all from the confines of a small gymnasium and an online network of global digital artists who can earn a decent living working away from the West’s major metropolises and their associated costs of living.
It’s going to take a big mental shift for some, some have already made the leap, and some will come out of nowhere — VR natives that have a story that they are burning to tell.

Here’s where we are going to see some big changes for production and film crew:

Sound stages: We all know there is a massive need for sound stages driven by the spike in content demand. The cost to build these 20,000 SQFT stages is huge! The larger stages will still be in demand, but expect to see a huge amount of productions needing a couple of 3,000–7,500 SQFT video backdrop stages instead. In the video below you can see how Disney+’s ‘The Mandalorian’ shot a good number of scenes (around 50% of the series) in a 1,500 SQFT video space.

https://www.youtube.com/watch?v=gUnxzVOs3rk

Camera Team: Under the new way of shooting, sweaty minivan drives scouting physical locations are kept to a minimum. Instead, The camera team can spend their pre-production time in vertical worlds mapping out camera angles and testing lenses just as they will look in the final movie. This will give rise to more creativity as the options become endless. Move a wall in a two hundred year old building — no problem, travel down from the top spire of a cathedral to land on an MCU of our leading actor, easy. The options are endless. The realm of the camera department will become restricted to shooting scenes with talent; all those establishing shots, cut aways of props etc, ‘we’ll grab them in post’. And because we now have access to locations whenever we want, the idea of pickups and reshoots become easy — load up the background and we are ready to go.

Opportunity: Expect pre-viz heads of departments to become a key member of the camera team similar to the way a storyboard artist might have worked closely with a director and DP. In the case of productions that utilize video backdrops, you’ll find that the traditional VFX team, that have thus far worked in postproduction, will now work in preproduction alongside the director and DP setting everything up for the actual shoot.

Location Departments: The locations team is going to go through a big change. Scouts will be sent to find the perfect location, just as they are now, but the past concerns about crew parking, size of the rooms for camera and lighting, availability of hotels for cast and crew etc., plus the proximity to other locations, will all go out of the window.

Instead, photos will be taken and a director will approve the interior of a house in Kansas to be matched with the exterior of a house in Oklahoma. Once the location has been approved, the locations team will go back to the location with their new photogrammetry tech team and spend a day or two capturing megascans of the location and all the items in the room. No big crew. No massive transportation team. That location, forevermore, captured on a hard drive.

Opportunity: For major studios, they will retain the world wide rights for that location and they’ll be able to build their own location libraries with locations being able to be reskinned and adjusted based on the production designer and directors vision. BUT, there will be a ton of independent films that will be capturing locations and several virtual film location libraries will emerge. We are already seeing this in the gaming industry where you can buy a 3D castle, a hut, a 10 acre forest, or an exact replica of the Oval Office for between $25-$1,500 a license (a lot less than the $1,500 — $15,000 daily location fees, plus other costs, for a ‘real’ world location).

Major ‘known’ locations and environments will do exclusive deals with libraries for their mega scanned 3D environments; think Christ Church Cathedral in Oxford (Harry Potter), Al Khazneh (the giant sandstone temple in Indiana Jones And The Last Crusade), Alcatraz, Grand Central Station in New York. You’ll be able to shoot scenes in all of them for a fraction of what it would usually cost and from the comfort of your own studio base (wherever that might be).

Props: The props department is going to be split in two. We’ll have the traditional hand props which will be a small number of physical props that actors need to touch. And then the digital props. Props buyers will be able to scour digital libraries to purchase licenses for all the dressing props they need to put into an environment.

Opportunity: Just as with locations, there are fortunes to be made from these digital props libraries, and again they already exist in the gaming world where you can purchase the license to a set of ‘road work’ props (signs, lights, diggers etc) for $25. Companies will emerge that will team with traditional props houses and 3D scan their entire inventory. Independent prop buyers will search the world scanning props and uploading them to libraries where they earn $10 license fees over and over again for years without purchasing the original prop, storing it, or having to fix it when it breaks. Essentially props masters will become IP owners in this new world. Yes, many of these could be built from scratch in the digital realm but many filmmakers will prefer to use real world objects that have been digitized so they retain their unique scratches and nicks. They’ll believe that it adds more authenticity.

Product Placement: Just as there is a cost for renting locations, moving unit bases, permits, facility vehicles, overtime for wrapping out etc., there will be costs to creating these 360 environments. But with the libraries available, as we have seen within the gaming community, expect the cost to come down drastically from what we have come to expect from traditional VFX budgets. In addition to this, expect product placement teams to start getting really busy.

Opportunity: Brands and tourism locations will have a vested interest in mega scanning their products and locations and, subject to the filmmakers restricted use to ensure nothing untoward goes on around the brand, they will make their scans available for free and for possible pay-to-play fees on larger productions. You need a car? Toyota will have their full lineup mega scanned ready for you. Need a living room? The entire Ikea product line will have been scanned including many of the rooms they mock up in their showrooms. Four different Starbucks cafes, three different McDonalds layouts, a Boeing 737 from American Airlines, Eurostar station and trains, the Thunder’s Chesapeake Energy Arena, The Bellagio in Vegas, or a full Marriott hotel, will all be made available for movies and TV shows to use without any impact on their ability to serve customers in the ‘real’ world.

In addition to this, the impact that tourism already sees when a location is used in a movie (‘The Beach’ was responsible for a 22% increase in tourism to Thailand and the house used in ‘Downton Abby’ is selling an extra $500,000 worth of admission tickets each year) means that aggressive tourism departments at country, state, and local levels, could see a massive benefit from mega scanning their key locations and making them available to filmmakers.

Actors: Talent contracts are going to become interesting with this one. First, expect to see the number of background artists drop drastically. This was going to happen with COVID-19 anyway, only now with each frame requiring digital work, the effort to bring in digital extras will be minimal. There will always be a demand for ‘real’ background artists that will be seen close to the talent for sure, but anything further away, or out of focus, they’ll be digital.

Now to the contracts. Expect all cast members to be scanned at the start of production. These scans will then be used as backup for additional shots, over the shoulders etc., where supplementary support is needed. Now the question comes about the IP rights to these digital representations. Obviously use-rights will be heavily restricted and security measures in place to make sure they don’t get leaked, but for the big stars, I wouldn’t be surprised to see a “Modeler to…” credit (or similar) whereby, just as with an actors personal makeup and hair stylists, the actor insists that it is his or her own person that oversees the use of their virtual model in any movie. This extends control and supervision over how they are being used in the production.

Opportunity: Most actors can all tell a story of being stuck in their trailer as lighting, set dressing, camera, or grip, run behind resulting in the talent being given just 5 minutes to perform as production is running over schedule. In this future, production becomes more about the actors performance than ever before. But as many who have worked on green screen will tell you, it takes a particular skill and the ability to really ‘act’ and react to what is not there — which is why as soon as the cost of video backdrops comes down (which it will do thanks to Moore’s Law), this will become the method of choice for everyone over green screen.

Now many in the ‘unreal’ space will say the true future is in CGI actors, such as the influencer that Hollywood talent agency CAA just signed. But that’s not going to happen mainstream for a long time as audiences are drawn by other humans — it’s the reason why animated movies use celebrities for the voice over of leading characters vs unknown actors which would be a lot cheaper.

Make Up and Hair: We are seeing it already in the gaming world where they are turning to Hollywood artists to help create lifelike digital people. Make up and hair artists will have to start to understand the technical jargon and workflow processes to assist in post production and ensure the bleeding between reality and VR is seamless. In addition, there’s going to be much more scrutiny over their work. Just as HD changed the game because of the detail it captured, VR will bring a whole new set of obstacles as actors faces are captured in greater detail and in close up for every setup so that models can be perfectly replicated for additional footage if needed. Mistakes have the ability to be compounded once taken into the digital world.

Opportunity: Hair and Make up have the opportunity to be on productions longer as they are needed in post production to advise and consult on how characters are showing up.

Costume: Now this is an interesting one. Traditional costume for leading actors will still be vitally important, but expect all clothing to be scanned for future use together with costume buyers finding a new business as they scan clothing for background use down the line.

Opportunity: Expect Angels of London — one of the top costume rental houses in the world with over 1 million outfits — to digitally capture all their inventory and offer it for license. Why not use the same one uniform for all digital soldiers? Because filmmakers will want to get as close to real life as possible and each uniform carries it’s own story in terms of wear and tear and it’s details like this that graduate VR into the real world (John MacInnes of MacInnes Studios just did this with an original David Bowie costume & retailers such as Abercrombie & Fitch have been scanning vintage clothing for years to replicate wear and tear for their products). But this won’t just be the realm of major costume houses, there will be independent costume finders who look for different costumes that they might be able to be license, scan, and upload to libraries — just as photographers have been doing for years with platforms like Getty Images. Again, IP for costumers.

Times are changing.
To close this out, I mentioned Epic Games announcement about UR5 and I couldn’t leave without showing you the amazing detail thats coming from this engine. I’m not a fan of the character or camera work, but you can certainly see how these environments can be used in film. And remember, just as we’ve seen with streaming services HQ’s being located outside of Hollywood, these major gaming companies aren’t located in La La Land either. For example, Epic Games is based in Cary, North Carolina, and Blender is based in Amsterdam. With such developments happening outside of Southern California, it underlines the erosion of geographic dominance for our entire industry.

https://www.youtube.com/watch?v=qC5KtatMcUw

These are truly exciting times.

Changes are happening in every corner of the industry and there are huge opportunities for people to tell highly impactful stories, limited only by their imagination, that can find a niche audience who can be communicated with at the touch of a button.

But even with all this, just as it did 100 years ago, the key is a great story. If you don’t have a great story down on paper to begin with it doesn’t matter who has the power, what the distribution options are, or what technology is available for you to film. Story. Story. Story. Never underestimate the power of story.
What are your thoughts on this new way of working?

------

Check out Richard Janes’ original article here on Medium, and let us know what you think!
Follow Richard Janes on Twitter at @RichardJanes or check out his website at www.RichardJanes.com


Safe Shoot Strategies: Imagine the Future of Production

Decades before Cobalt Stages opened to the public, John Lennon’s iconic “Imagine” music video was shot here by a prior owner. As a tribute to our always magical space and Cobalt's history of innovation and imagination, we came up with “Soundstage Reimagined” when we first founded Cobalt. It seemed to ring true, then, and in light of recent events, well... our existing ideas and technologies take new shape and significance.

Imagine: the Future of Production
The pandemic has fast-forwarded the evolution of production practices. More clients are staying home, so productions need Livestreaming tools and knowledgeable help to support online collaboration. Social distancing on set requires bigger spaces, more individual workspaces, and high-tech production tools like Virtual Set and Motion Control. At Cobalt, we’re a step ahead because we’re already prepared to provide these options.

We’re Ready to Help
We’ve never been content following trends—we prefer to set them. And as our community responds to the changing production landscape, we welcome you to embrace our high-tech ways and to lean on us for support. Never used Virtual Sets before? No worries, we can walk you through it. Need to host clients AND talent virtually for a while? Let’s talk Livestreaming. Ready to dive into the world of remote camerawork? Our Motion Control maestros have decades of experience. Not sure WHERE to begin? We would be honored to help.

Let’s Go!
Everyone at Cobalt is passionate about adopting cutting edge technologies and repurposing existing production solutions in thoughtful new ways.
What are your biggest challenges right now, and how can we help?

WE. ARE. OPEN.
Call us at (201) 963-5900

And let us help you get your project off the ground.


Safe Shoot Strategies: How Cobalt’s Virtual Backlot Simplifies Safe Shooting

Our Virtual Backlot offers high-tech, low-stress social distancing.

High-tech, Low-stress Social Distancing
Want to limit crew on set, while saving time, money, and the environment? Get to know Cobalt’s Virtual Backlot—the first on the East Coast. We can help you shoot on the floor of the New York Stock Exchange, on the moon, or in any other setting you can imagine—while dramatically reducing the amount of crew and staff on set.

Simple Solutions for Supply Challenges
Traditional practical sets require you to build, scenic, prop-shop, and dress your entire set. Add in our current supply scarcity and social distancing, and traditional set-building becomes difficult or impossible. The set of your dreams can be created in CG with more detail and texture than you can build. The only practical elements you need are the props that are actually being touched. And you don’t have to limit the scope and scale of your vision—even vast, photorealistic environments like “Black Panther’s” Wakanda are possible and practical—right here in Hoboken.

Sustainability Without Creative Compromises
Why build an expensive set, only to discard it? Virtual Sets are zero-waste, and they create a minuscule carbon footprint. Because they’re inexpensive, easy to use, and empower productions to work with fewer people on set, there’s no good reason not to adopt this eco-friendly best practice now.

We’ve recently helped Lowes and IBM to leverage this powerful, practical technology. As you explore new approaches for Safe Shooting, our Virtual Set advisors are always ready with strategies and solutions.

We’re always here to advise you on how to Shoot Safe.
Call us (201) 963-5900


Safe Shoot Strategies: Remote Camerawork

Until this pandemic, Motion Control robotics has been used mainly as a creative VFX tool. Sometimes called “Precision Playback”, Motion Control makes it possible to program and repeat complex camera moves with a degree of precision that is impossible for humans to replicate on our own.

Fully Automated for Social Distancing On Set
In today’s production landscape, Cobalt’s comprehensive inventory of Motion Control tools empowers our clients to shoot with remote-control cameras. Productions benefit by reducing crew on set by 2-3 people. By pre-programming and editing camera moves, remotely, you can shoot without a camera operator, camera assistant, dolly grip and focus puller physically on set. We can even operate multiple rigged devices, remotely. On a recent shoot, we built a rig to mechanize a laser that had to trace up, none other than, Jerry Seinfeld’s leg while he was strapped to a table a la Frankenstein.

Robots to Help You Create Without Limits
With 36 feet of track and an effective vertical range of 7 feet, our Gazelle’s 6-foot boom arm can execute large-scale camera moves with total precision. Camera moves can be pre-programmed and saved, then recalled, edited, and played back, as required. For more complex movements, we can incorporate our massive 4-foot turntable to spin an entire set, or our miniature rotators to spin product or props. We can trigger DMX lighting cues in total sync with the camera moves, and motorize a Fisher dolly in conjunction with one of our pan-tilt heads. Focus and zoom are never a problem because we can motorize any lens for remote operation. We even have a motorized an Arri head for heavy-duty applications.

The V Set/Video Village Connection
All of this robotic activity can be operated remotely, with video sent to our Video Village, where it’s distributed instantly throughout the facility and Livestreamed to all remote participants. Incoming audio from the livestream can also be sent directly to our playback sound system for broadcast to all participants on stage.

We’re always here to advise you on
how to leverage our Remote Camerawork tools.

Call us.
(201) 963-5900