We have so much to share
We have so much to share
Check out what’s in our bag!
We’re Santa’s helpers yo
Productions depend on a lot of random and arcane things and being here for 25 years, we have quite the collection! When our clients come to us for a random item like a red necktie or a gallon of black paint, they think we’re Santa Claus when we pull it out of a closet like a rabbit from a hat.
The Cobalt Nice List
Since we’re all about sharing, here’s an actual list of last-minute requests our little elves were able to provide this year, saving our clients countless last-minute scavenger hunts:
On the Twelfth Day of Christmas, Our Soundstage Gave to Thee:
One red necktie
Ultrasonic jewelry cleaner (for diamond commercial)
Degassing vacuum pump (to take bubbles out of a thick liquid)
A pallet jack
A selection of white ramekins
A low coffee table
Some black paint (always comes in handy)
Cyc booties
A pottery wheel (to use as a quick manual turntable)
Strings of Christmas lights
Some press type
Fake ice cubes
A large green screen
Cardboard boxes and bubble wrap
Some heat gel
A large 3 ring binder
Some kraft paper
SD memory cards
Washer and dryer (gotta keep it clean)
Industrial hanging lamps
Clear Plexiglass
8” water column of gas pressure (for an industrial oven)
A Dremel tool
Clear plastic binder sleeves
Removable tracking markers
A set of diopter filters
A paint roller sleeve
Shipping labels (to the North Pole)
Some green fabric
A 3ft round table top
Several heat guns
A small dry ice fogger (Thriller time yeah)
Push pins
Binder clips
Staples
Reams of paper
Repositionable glue sticks
Post-Its
A hole saw
Candelabra light bulbs
And a rii iii iii gggg to ooo steeeam foooood!
Schedule a tour today and we’ll show you how we deck the halls!! Then, you can focus on what really matters—the work!
Cobalt on the Road 2021
Cobalt on the Road 2021
Making Magic, Coast to Coast.
Yup, we’re more than just a soundstage! We’ve deployed our expertise in all sorts of environments, Coast to Coast. Read on for a few examples of Creators making magic with Cobalt on the Road.
Chris Rock x Cobalt on the Road
When Chris Rock’s team calls with a production emergency, you don’t let it go to voicemail! We recently pulled off a near-miraculous TV gig in Chicago supporting Chris Rock’s comedy special with just 48 hours’ notice! Challenged with coordinating equipment and talent in three time zones, we devised a custom rig to fit in an extremely tight space. As true team effort, one of Cobalt’s Stage Managers even drove the rig overnight to Chicago, so our client wouldn’t miss a beat. Success!!
Albert Einstein, Live and on Location
PBS’s “Light Falls: Space, Time and an Obsession of Albert Einstein” brought Einstein’s work to life through a groundbreaking multimedia stage performance. The show’s narrator and actors performed live between two scrims, each with its own perfectly-synchronized projection, which we combined to create a dimensional live hologram effect. The whole performance was captured with seven cameras to produce 60 visually-stunning shots. To match the projections precisely with the performers and audio, we used Time Code Triggering to sync devices to great effect!
Back to School in Syracuse – recent Feature Film work
Team Cobalt packed up and headed Upstate just the other day! The project, a girl-powered coming of age story, was being shot on location in a decommissioned school in Syracuse, NY. Our challenging effect showed the scene’s protagonist interacting with classmates in a crowded high school hallway while everyone, except the lead, moving in reverse. Shooting the actor and different groups of extras, in separate passes required complex choreography. In the scene, she bumped into some extras while others passed in front and behind her. The star moving forward and extras moving in reverse gave us a lot to keep track of!
We’re here to provide world-class service and support in the studio and on location.
Hoboken is closer to Midtown than Brooklyn.
If you haven’t shot in NJ lately,
there’s a lot to catch up on.
Meet Our Founders
Meet Our Founders
Get to know the people behind the soundstage.
Kara Vedder, Owner and President
As Cobalt’s leader, Kara has been the ‘business’ architect behind Cobalt’s by-producers, for-producers ethos along with our holistic approach to hosting productions. With a career spent working in television, film, photography, and commercial production as producer and actor, Kara now strives to make a positive difference in the production community through Cobalt. A “happy rebel” in the Industry, Kara weaves together superior support, warm hospitality, and innovative technology to create an elevated soundstage experience. Kara’s degree in Health Sciences, as well as her passion for clean, holistic living, has been a driving force behind making Cobalt a green facility with our commitment to providing sustainable production solutions. With Cobalt’s alternative push, Cobalt’s Virtual Backlot offers viable eco-friendly and tech progressive solutions to wasteful, practical ones. The vision and energy she brings to Cobalt has placed the company as a cutting-edge industry front runner with what we call “Soundstage Reimagined”.

Alex is an acclaimed Director and Cinematographer who’s worked on TV commercials and interactive experiences for the world’s most iconic brands, as well as feature films, documentaries, shorts, and trailers. His work has been featured in at least 15 Super Bowl ads, and he’s often invited to speak at universities, film festivals and Industry events. Alex’s major contribution to cinematic history was his invention of the first Array Camera in the US. He sold this revolutionary technology to “The Matrix,” to create the film’s legendary ‘bullet time’ effect. Alex pours his encyclopedic knowledge, unparalleled creativity, and passion for problem-solving into his role as a dedicated advisor and hands-on helper for our clients.
A Powerful Partnership
Kara and Alex’s complementary skills and interests add up to a uniquely compelling blend of creativity and productivity, yin and yang. Leverage Cobalt’s cutting-edge technological expertise, in-depth Industry knowledge, and unparalleled comfort and convenience on your next production. We’re not just a soundstage… We’re a Soundstage Reimagined.
What does cost control really mean?
What does cost control really mean?
It’s about transparency and collaboration.
Our approach to cost control isn’t about cutting corners. It’s about being honest and engaging with our clients as a production partner.
No Surprises Here.
Nobody likes to wrap production only to receive an invoice filled with unpleasant surprises. True to our “By producers, For producers” roots, we’re committed to being upfront so sticker shock goes bye-bye. When you wrap your job, you don’t have to worry about an unexpected curve ball.
Get More. Save More.
To save you time, money, and stress, Cobalt provides many of your production needs and amenities, in-house. This includes cameras and lenses, Livestreaming, Video Village, Virtual Sets, Motion Control, and much more. We also serve as a consultative resource, leveraging our knowledge and relationships to help you maximize your budget and efficiency.
To us, cost control means true confidence in getting the best production experience at the right price with no surprises.
We are closer to Midtown than Brooklyn.
If you haven’t shot in NJ lately,
there’s a lot to catch up on.
Case Study: DOGTV’s Cobalt Takeover
Case Study: DOGTV’s Cobalt Takeover
Challenge
Filming with animals is always a challenge! Our client DOGTV—a channel for dogs to watch when they’re home alone—required a quiet set and a calm environment to keep the dogs from getting overstimulated and barking. Additionally, this project required lots of space to spread out. That meant hair, makeup, and talent holding areas for 30 pups with a pair of handlers for each, plus workspace for the team to produce more than 60 different video assets, ANND still photography! Regarding DOGTV’s rebrand shoot, Ron Levi told us, “It’s been a decade since we did the branding. So this project was so important for us. It wasn’t just another shoot. We were really excited about this but we weren’t sure how it was going to work out.”
Solution
Ron commented, “When I toured the studio, I immediately understood this is the place for us.” Cobalt’s spacious soundstage allowed DOGTV to maximize their time on set, bringing two dogs on set at a time: one team captured stills while the other worked on the video. To achieve this level of multitasking, the photography studio was set up in Cobalt’s garage while the video team used the soundstage. Two separate sets allowed complete separation between the dogs. Once each side wrapped, the crew would swap the dogs to the opposite set. While this was great for production, it also allowed the canine stars to stay relaxed. “We took over the whole building,” said Ron. “We opened a whole salon with human groomers and dog groomers.”
Impact
Cobalt’s spacious facility allowed DOGTV to film 30 dogs over two days, with plenty of space for a robust production team, and all the dogs’ “parents.” Cobalt rose to the challenge of hosting these lovable (yet unpredictable) pets with a uniquely versatile space, and amenities that bred efficient production flows, and a calm environment. “Everything was perfect,” enthused our client, praising Cobalt’s Hoboken location for being convenient. “I can’t wait to do it again and create another big shoot!”
Cobalt would love to welcome back the cast and crew of DOGTV any time!
If your production has unique needs, we can accommodate them.
We are closer to Midtown than Brooklyn.
If you haven’t shot in NJ lately,
there’s a lot to catch up on.
What’s driving filmmakers to New Jersey?
What’s driving filmmakers to New Jersey?
NJ tax credits are stronger than ever.
Ansel Elgort, Rachel Zegler, and the cast of Steven Spielberg’s West Side Story
There has never been a better time to bring your production to New Jersey! The state grants 30–35% transferable tax credit for film productions, a separate 20–25% tax credit for digital media productions, and a 2% credit for a diversity initiative. Several A-list productions, including Joker and West Side Story, have benefitted from New Jersey’s robust tax incentives, so far. The goal? Tim Sullivan of the NJEDA aims for New Jersey to become “A major hub for production and studio development.” With feature films from Steven Spielberg and Zack Snyder, HBO’s Sopranos prequel “The Many Saints of Newark,” and many more projects wrapped and in the pipeline, we’d say it already is!
Take advantage of this exciting opportunity! Cobalt Stages is the perfect setting for your New Jersey production. Beyond our top-of-class Virtual Set, we provide a comprehensive workspace with generous breakout spaces, accommodating all areas of production.
Producers are coming to NJ because they say it’s currently the best Film & TV tax incentive in the nation. Want to take advantage of everything New Jersey and Cobalt have to offer?
We are closer to Midtown than Brooklyn.
If you haven’t shot in NJ lately,
there’s a lot to catch up on.
Cobalt History from Star Trek to Seinfeld
Cobalt History from Star Trek to Seinfeld
If these walls could talk
Like New Jersey’s rich film history, Cobalt Stages’ physical space holds so many compelling production stories. Read our highlights below.
1900s
Hoboken was once home to many candy and sweets factories, like Hostess and Tootsie Roll. Today, Cobalt occupies a space that was once one of these candy factories!
1986
Filmmaker Zbigniew “ZBig” Rybczynski creates John Lennon’s “Imagine” music video, the first HDTV production in the United States.

Director William Shatner hires Hoboken-based visual effects artist Bran Ferren (Associates & Ferren) to construct and shoot the models for STAR TREK V: THE FINAL FRONTIER at our place in Hoboken. These models included the iconic Starship Enterprise!

ZBig relocates to Cobalt’s crib in Hoboken, and develops his HD Motion Control technology.
1995
Alex Fernbach’s ARF & Company lands in Hoboken, installing a motion control system underground in his new space. They produced hundreds of commercials, including notable Super Bowl spots for A-List clients like Taco Bell and Anheuser-Busch.
1998
Cobalt’s Alex Fernbach invents the Array Camera. This technology and technique was used to film the “Bullet Time” sequences in THE MATRIX (1999).

Cobalt hires experts to analyze the building’s acoustics and create our Metropolitan Opera-approved Soundstage.
2016
Cobalt invests in the first Virtual Backlot available to the public film community on the East Coast.
2017
Cobalt uses multiple MoCo rigs to shoot Eminem’s “Walk On Water” video.

Cobalt produces the “blur” motion control effect for the Ariana Grande video, “Breathin’.”
2019
Cobalt produces the video content for Harry Connick Jr.—A Celebration of Cole Porter, on Broadway.
2019
As part of The World Science Foundation, Cobalt helps bring Einstein’s work to life through a groundbreaking multimedia stage performance involving actors and projections for PBS’s “Light Falls: Space, Time and an Obsession of Albert Einstein.”
2020
John Oliver shoots his first socially distanced “Last Week Tonight” episodes, all on his own, at Cobalt Stages.
2021
Jerry Seinfeld returns to Cobalt, for the 3rd time, to direct a LEGO-themed Netflix promo with Breaking Bad’s Bryan Cranston.

We are closer to Midtown than Brooklyn.
If you haven’t shot in NJ lately,
there’s a lot to catch up on.
Jerry Seinfeld returns to Cobalt Stages.
Jerry Seinfeld returns to Cobalt Stages.
Jerry Seinfeld returned to Cobalt Stages to direct and star in a LEGO-themed promo announcing Netflix’s acquisition of his classic Seinfeld series.
This is Jerry’s third time shooting at Cobalt! This time he brought along Bryan Cranston to narrate this comedic Netflix promo. Jerry directed this animated spot, which was inspired by the Seinfeld LEGO set. It’s a must watch for Seinfeld fans!
High profile guests love the privacy and VIP amenities we offer at Hollywood on the Hudson!
We are closer to Midtown than Brooklyn.
If you haven’t shot in NJ lately,
there’s a lot to catch up on.
Check out our updated Hoboken resources page!
Find caterers, parking, supplies and more.
We’ve added fresh resources for shopping, dining, travel and more!
We are closer to Midtown than Brooklyn.
If you haven’t shot in NJ lately,
there’s a lot to catch up on.
Before there was Hollywood...
There was Hollywood on the Hudson!
IMAGE: Thomas Edison’s Black Maria film studio, situated on a giant turntable.
New Jersey was a key player in the productions and inventions that drove early film, from Thomas Edison’s earliest film experiments to notable movies produced in the area known as Hollywood on the Hudson.
How much do you know about this illustrious era?
(take the quiz)
1)
Which film featured the largest outdoor set ever built in Fort Lee, NJ?
A) Tale of Two Cities (1917)
B) Les Miserables (1918)
C) Cleopatra (1917)
D) True Blue (1918)
2)
Why was Thomas Edison’s film studio, the Black Maria in West Orange, NJ, built on a giant turntable?
A) To allow for multiple productions to film at once
B) To easily rotate cameras
C) To allow trains to pass by
D) For natural sunlight
3)
Which modern movie studio does NOT have ties to the New Jersey area?
A) Columbia Pictures
B) Universal Pictures
C) MGM Studios
D) 20th Century Studios (Fox)
4)
What was featured in the first short film Thomas Edison made on the Kinetoscope in 1893?
A) A train
B) A ballet dancer
C) A sneeze
D) A bear
5)
Which horror film was produced in the New Jersey area?
A) Dr. Jekyll and Mr. Hyde (1913)
B) The Phantom of the Opera (1925)
C) Frankenstein (1931)
D) The Mummy (1932)
New Jersey is still making history today! After extensive filming in New Jersey in 2019 and 2020, "The Many Saints of Newark" premieres Friday, October 1st. We can’t wait to see this long-awaited feature film prequel to "The Sopranos," an HBO series that made television history!
Answers: B, D, A, C, A.
Leverage our space and expert support for your next project.
We are closer to Midtown than Brooklyn.
If you haven’t shot in NJ lately,
there’s a lot to catch up on.





















