3 Santas, an Elves’ workshop, and a 12-Hour Livestream

What Amazon did for shopping convenience, our clients were tasked to do for Mall Santas!


So… Cobalt client CinemaStreet came to us with a fun holiday live-streaming challenge. The production company’s whimsical concept involved staging 3 Santas and a workshop of singing elves while live-streaming with kids simultaneously for 12 hours. Our client wanted to know: Could we provide the tools, expertise, bandwidth, and breakout spaces to support this ambitious project and deliver Christmas for all these kids? Hell yeah!! Move over Jeff Bezos!


You know us—Cobalt is MADE for solving complex technical challenges! To pull off this unique project, CinemaStreet flipped the script, using our wide-open main stage for production work. This strategy freed up our cozy support spaces to be transformed into magical realms where all the Santas and elves Livestreamed for delighted kiddos all over the country. With a dedicated technician to “direct traffic” on our server, our 850-MB/sec bandwidth successfully supported the 12-hour event. We have have two SSIDs and we’ve throttled WiFi to support the production team’s 45+ devices while segregating the hardwired Livestreams with unique passwords to restrict bandwidth and avoid any problems.


The “12 Hours of Magic” virtual event was a smashing success with no major issues. Since we’re so much more than an empty-box soundstage, our networked conference room, production office, and client suite made it easy to shoot 4 simultaneous interactive performances while affording lots of rooms to spread out. Countless kids got to meet Santa, his elves, and Mrs. Claus in a creative new way that was surprisingly even more personal than the usual “Mall Santa” experience!

Lets talk. Ho Ho Ho

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