With any cutting-edge tech in film, there’s an expectation that it will initially be the preserve of big-budget Hollywood blockbusters. In the case of virtual production, this is a misconception further cemented by the ubiquity of examples such as The Mandalorian and 2019’s The Lion King.

Reordering your pipeline to save massively in post.

While it’s true that virtual production is widely used in Hollywood, its usefulness doesn’t end there. In reality, the technology offers cost savings which will appeal to any production team! Think of it as a re-ordering of the overall production process; your 3D computer graphic assets are now prepared in full quality in pre-production, and your post-production compositing is the shoot itself. The saving is the reduced post-production time and the removal of on-set errors.

Earlier, easier, safer creative decisions.

Also, the ability to make creative decisions earlier on in the process, will result in cleaner takes given that actors are present while those calls are being made, as opposed to fixing costly errors in post (or, even more inconveniently, with re-shoots). On top of that, virtual scouting eliminates the cost of travel and indeed our carbon footprints.

AGAIN: Saving time and saving money.

The true magic of virtual production, however, lies in the fact that it is not a cheap substitute for ‘the real thing’ – it is simply an alternative. As a 2020 report from Deloitte noted, “Hollywood may be reaching the limits of efficiency using the traditional production methodology. The mindset and toolset of virtual production can support not only better creative outcomes, but also potentially significant time and cost savings.”

And in this instance, what’s true for Hollywood is true for the rest of the industry, too. It’s certainly been true for us at Cobalt 🙂

Learn about Virtual Productionand how to use it?

Cobalt’s got you covered. As the first company to offer Virtual Sets on the East Coast, we have the experience to guide you. Let’s have some fun 😉


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