Don't sleep on this powerful, practical technology.

Virtual Sets are cutting edge, not bleeding edge.

Movie magic made accessible.

Today, Virtual Set technology is less expensive than traditional sets and location shoots, and the tools and artists are plentiful. Cobalt's Virtual Backlot marks the first time it's available to the public on the East Coast, so there will never be a better time to lead the way and start leveraging this invaluable technology.

But is it believable? 

A major misconception about Virtual Sets is that the audience will know it's 'not real'. This was a problem in the past, but the introduction of hyper-realistic rendering solved the issue. Virtual Sets now enhance the audience experience by creating vast, photorealistic environments like "Black Panther's" mythical country Wakanda, which included 6 virtual miles of futuristic cityscape, complete with 60,000 individual buildings.

And the Oscar goes to... "The Jungle Book" VFX team, who won the 2017 Oscar for Best Visual Effects! The film's live action storytelling was set in a fully-imagined, utterly convincing virtual world - and there was no other way this work would have been possible without using VSet. To get inspired, check out this featurette on the team's extraordinary work. Link here.


Is the L train even running? Do we even care?

There are so many ways to get to Cobalt soundstages.

Brooklyn, Schmooklyn.

15 minutes from Midtown

We love Brooklyn, but we love convenience more! Shooting at Cobalt means never having to worry if the L train is running, because there are SO many ways to get here, and they’re all good. We’re conveniently located in Hoboken, NJ, and if you haven’t been here yet, you’re missing out!

Ferries are more fun.

Cobalt Virtual Set

The scenery, the salty breeze, the gorgeous skyline view—the ferry is an inexpensive and Instagram-worthy way to travel. The NY Waterway ferry travels between Hoboken 14th St. and Midtown/W. 39th St. in Midtown Manhattan, with a free connecting shuttle bus service that’s available to and from the Midtown terminal. Try it!

Take the PATH of least resistance.

Cobalt Motion Control

The PATH train goes up to 33rd St. in Manhattan and takes you all the way here to Hoboken. PATH trains are safe, reliable, and cleaner than most mass transit. And the best part of taking the PATH to Cobalt from the city is that it’s a reverse commute—you’ll never be packed in like sardines.

Come by car. We do it all the time!

During rush hour, our Hoboken soundstage is a quick reverse commute from the city. Whether you’re parking in the garage nearby (yes, we offer discounts ;-) OR taking advantage of our street-level, drive-in-ready studio... Getting here is fast and easy. Schedule a studio tour today, head west, and see why we love it here in New York’s “West, West Village.”


Not too big, not too small.

Why our soundstage is “just right.”

The Goldilocks Effect

Cobalt Virtual Set

All too often, soundstage sizes go to extremes—either you’re crammed in, or you need walkies just to find your PAs. We believe Goldilocks had it right when she rejected anything but a comfortable “just right” fit. When it comes to soundstages, an awkward fit impacts the entire production in thousands of tiny, aggravating ways—not the vibes you want when you’re producing great work under pressure...

Designed by Producers, for Producers.

Cobalt Motion Control

Relying on wisdom acquired over many decades in the Industry, we created the ergonomically-ideal soundstage. Cobalt’s stage measures a useful 7,000 square feet. We’re neither a cavernous warehouse with not so much as a folding chair, nor a shoebox that was a utility storage room up until yesterday. We’re a well-appointed, turnkey soundstage that’s ready for anything.

Soundstage Reimagined.

To make your experience as comfortable and convenient as possible, we provide even more than a “just right” fit. We include dozens of free amenities, plus access to our expertly curated inventory of production tools. Unlike your average equipment rentals, our production tools are kept and maintained onsite, so we can keep them in excellent condition. If you haven’t already, schedule a tour today and explore how our soundstage can reduce your stress and elevate your work.


Tabletop is in our DNA.

Macro image-making at Cobalt.

Let’s talk tabletop.

Stella Artois

Our stage was born in 1995 as a tabletop / VFX studio, and if there were a sign above our door it would read “Science in the Service of Art.”

Throughout the years, we’ve invested in the right tools for tabletop work, which has often meant inventing, engineering andconstructing those tools ourselves, in-house. That’s how tabletop works.

Mini tools for max impact.

Nespresso

Tabletop is an extremely unique genre, because off-the-shelf equipment typically doesn’t scale to the subject. In fact, equipment tends to completely dwarf the subject. That’s where our specially-modified lighting and our extensive inventory of miniature grip and rigging gears come into play. To maximize the visual opportunity, you need to miniaturize your tools. We’ve done this here at Cobalt with our one-of-a-kind bellows-focusing Epic Dragon, made expressly for macro work.

Get cooking at Cobalt.

Cobalt’s dedicated Home Ec Kitchen is always fully-equipped and ready to roll. Our custom-built bake-up allows you to see and experience the magic of baking—in real time or in time lapse—via our motion-controlled camera. Add in our high-volume gas mains and a purpose-built exhaust system for fire effects, and you’ve got the ideal setup for whatever creative ideas you’re cooking up.


The Garden State Film and Digital Media Jobs Act has passed!

Newly Reinstated NJ Film/TV Tax Credit is BACK ON!

"The Enemy Within" is the first show to film in New Jersey since the film tax credit

New Jersey’s new benefits to producers.
After seven years without tax incentives for Film and TV production, New Jersey has passed new legislation offering a tax credit of up to 35% to film and TV productions, that will be worth up to $425 million over the next five years. In addition to financial incentives for film and digital media companies, the bill also incentivizes companies to make significant efforts to hire diverse cast and crews.

With incentives comes greater freedom.
"The Enemy Within" is the first show to film in New Jersey since the film tax credit
Tom Bernard, co-president of Sony Classics and a longtime New Jersey resident, has pushed to restore the incentives, which were cut by Governor Murphy’s predecessor, Chris Christie. “New York is overflowing,” Bernard said, “And people are tired of shooting there. There are a lot of rules and restrictions that weren’t there when the incentives started.” Steven Gorelick, executive director of the New Jersey Motion Picture and Television Commission said Fox, Sony, NBCUniversal, New Line, ABC, CBS, HBO and Warner Bros. (Film and TV) have all expressed interest in shooting here.

Unique locations, deep roots and strong support.
New Jersey offers the broadest range of locations within a reasonable drive, and it’s also the birthplace of American cinema, going back to Thomas Edison and the silent film era. “We have been fighting for these credits for eight years,” said Senate Majority Leader Loretta Weinberg. “The film industry has deep roots in New Jersey. Fort Lee is where the movie industry began. These credits will ensure that New Jersey remains a player in this constantly evolving industry.” At Cobalt, we are honored to play our part in reinvigorating the production scene here at “Hollywood on the Hudson.”

Want to know more? Check out the legislation here, and the official overview here.


We do more, you pay less.

How our free-of-charge amenities help you work smarter.

Little things add up: Make the most of your budget at Cobalt.
On a typical “warehouse stage” shoot” you start out with nothing but a big box, then you rent all the items you need for your workspace, down to the last chair. At Cobalt, there’s no need to rent or carry in the basic amenities—and we won’t bill you for them, either. Our curated amenities radically simplify your set-up process, and your bill won’t look like you went on a Whole Foods bender.

Your production is our purpose.
Cobalt exists to support Production Companies, Advertising Agencies, and other Content Producers, so you can focus on the work. That’s why we make sure everything you need is easily accessible. From walkies and wardrobe racks to stingers and stands, we’re generous with all the extras that make your production more comfortable, convenient and cost-effective.

We handle the details. You focus on the big picture.
Cobalt was founded by artists and producers, so we understand how to create the best experience for you—and your clients. When you host clients at Cobalt, the difference is striking. Our networked client lounge and support areas come complete with every thoughtful detail, and they’re always complimentary. Schedule a tour and see how our turnkey studio helps you boost your productivity and make the most of your budget.


Experience Greater New York's Turnkey Soundstage

We offer what no other production studio on the east coast can -our state-of-the-art soundstage and support spaces, Virtual Set and Motion Control tools, and a comprehensive inventory of production equipment-all under one roof.

The ultimate client experience.
Our streamlined, supportive approach offers our clients an unprecedented layer of hospitality and convenience. Thoughtful amenities like the live HD feed throughout our client support spaces keeps everyone on set well-connected.

Powerfully equipped for productivity.
Our turnkey soundstage and robust equipment inventory are completely unique on the East Coast. For supplemental equipment, we can leverage our long term vendor relation-ships to get the best deals and service for our clients.


Virtual Set at Virtually No Extra Cost.

Test drive real-time camera tracking as part of your Cobalt stage experience.

Experience immersive VR. Explore your CG set in real-time.
There are many levels of implementation, from real-time camera tracking to fully immersive VR. We can give you a hands-on demo, OR by using our camera and pre-mapped lenses, you can get camera tracking data as part of your stage rental.

Virtual sets have come of age.
Just a decade ago, virtual sets were in their infancy-photo-realistic production values weren't yet possible. Today, tools are ubiquitous, artists are plentiful and the results are stunningly photo-realistic.

Experience the benefits of virtual sets.
Virtual Sets can place a story in any setting you can imagine, for a fraction of the cost, time and ecological impact of shooting on location or set-building.

Tour our Virtual Backlot.
Hollywood studios rely on virtual sets to produce award-winning effects, but access to the technology is very limited. Our Virtual Backlot marks the first time this invaluable technology is available to the public on the East Coast.


Elevate Your Image.

Use our Epic 6K Dragon and Leica Summicron lenses when you rent our soundstage!

We're as passionate about image crafting as you are.
To inspire creativity at the highest level, we make some of our most stunning equipment available to you when you rent our world-class soundstage.

Summicron stands for powerful performance.
Leica Summicron lenses have long been the standard by which other lenses are judged. Our Leica Summicron lenses are the exact set used to shoot the feature film “The Revenant,” which won an Academy Award for Best Cinematography.

Epic detail. Rich, nuanced images.
Our Epic 6K Dragon captures over 9x more pixels than HD. From large objects to granule textures, 6K images cultivate the nuance of every image, leaving nothing behind. When outputting 6K files to 4K or HD, your image will appear more refined and detailed compared to those captured at lower resolutions.

Look your best at Cobalt.
We’re here to empower you to create your best work, so we’re committed to delivering equipment excellence and the ultimate client experience, every time. Take advantage of our amazing inventory of production tools and elevate your image on your next project with us!


Get Cyc-ed About Our Cyc.

With Massive Size Comes Tremendous Flexibility.

Ample room to work.
Perfect for long or short term shoots, our 20’ high 3 wall cyc measures 52’ X 95’ X 22’, and can be delivered in any color, depending on your production needs.

Virtually infinite possibilities.
For virtual set production, a good cyc studio is essential-our gigantic cyc, cement floor, drive-on soundstage and street level load-in capabilities deliver exceptional accessibility and convenience.

Focus on motion control.
In addition to our cyc, our clients also have convenient access to our comprehensive inventory of motion control equipment-the largest and most diverse on the East Coast.